{"id":767,"date":"2025-09-05T21:16:08","date_gmt":"2025-09-05T19:16:08","guid":{"rendered":"https:\/\/www.iamsomebody.be\/?post_type=portfolio&p=767"},"modified":"2025-09-05T23:22:47","modified_gmt":"2025-09-05T21:22:47","slug":"epicure-namur","status":"publish","type":"portfolio","link":"https:\/\/www.iamsomebody.be\/?portfolio=epicure-namur","title":{"rendered":"Epicure Namur"},"content":{"rendered":"
[vc_row thb_full_width=\u00a0\u00bbtrue\u00a0\u00bb thb_row_padding=\u00a0\u00bbtrue\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1757098701572{padding-top: 30vh !important;padding-bottom: 30vh !important;background-image: url(https:\/\/www.iamsomebody.be\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-05-120658-1.jpg?id=771) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_column thb_color=\u00a0\u00bbthb-light-column\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1491558560908{padding-top: 12vh !important;padding-bottom: 12vh !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3″ css=\u00a0\u00bb.vc_custom_1491558553200{padding-right: 5% !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]\n

The Brief<\/h3>\n

The client requested a visual identity that feels craft, handmade, and authentic, referencing flowers or cereal plants. The green color had to echo the zellige-style tiles chosen for the bar\u2019s counter. The logo also needed to function like a stamp.<\/p>\n

flexible, strong, and versatile.<\/p>\n

Visit to Website<\/a>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″]\t\t\t

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Client<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\tEpicure Namur\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t
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Context<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\tLunch & brunch restaurant in Namur\u2019s historic center\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t
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Year<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\t2025\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t
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Role<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\tIdentity\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t
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Software<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\tIllustrator, Photoshop, inDesign\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t[\/vc_column][\/vc_row][vc_row thb_full_width=\u00a0\u00bbtrue\u00a0\u00bb el_class=\u00a0\u00bblow-padding\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″]\t
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\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1757102956920{padding-top: 12vh !important;padding-bottom: 6vh !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]\n

First Concept \/ Exploration<\/h2>\n

Concept<\/h4>\n

The idea behind the logo was to use a wheat ear or a flower, highlighting three leaves of the ear to form the letter \u201c\u00c9\u201d of Epicure<\/em>.
This approach allowed us to create a logotype that can be used across different applications, with or without the accompanying lettering.<\/p>\n

The choice of a cursive typeface conveys the feeling of local craftsmanship. A fragment of the logotype is echoed inside the letter \u201c\u00c9\u201d of Epicure<\/em>, strengthening the visual link.<\/p>\n

Colors<\/strong><\/p>\n

The green was chosen in direct connection with the zellige-style tiles that will cover the bar counter.
As a complementary tone, we selected a shade between off-white and kraft paper.
Together, these colors offer both contrast and warmth, while reflecting a handcrafted and authentic atmosphere.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2″]\t

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\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=\u00a0\u00bbtrue\u00a0\u00bb el_class=\u00a0\u00bblow-padding\u00a0\u00bb][vc_column]\t
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\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=\u00a0\u00bbtrue\u00a0\u00bb el_class=\u00a0\u00bblow-padding\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″]\t
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\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][vc_column width=\u00a0\u00bb1\/2″]\t
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\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1757105953424{padding-top: 7vh !important;padding-bottom: 3vh !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3″ skrollr=\u00a0\u00bbtrue\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1491573406706{padding-right: 14% !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]\n

After the Client’s feedback<\/h2>\n

The finalized identity blends a handwritten logotype with a symbolic emblem built around the letter \u201c\u00c9\u201d from their original logo and cereal-inspired leaves. This combination brings together elegance, authenticity, and craftsmanship.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″]\t

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\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][vc_column width=\u00a0\u00bb2\/3″ skrollr=\u00a0\u00bbtrue\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1491573445082{padding-left: 14% !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]\n

Logotype<\/h2>\n

Branches of olive were also integrated into the emblem, while the overall circular shape evokes a plate, reinforcing the restaurant context and the culinary dimension of the brand.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1757105828553{padding-top: 3vh !important;padding-bottom: 4vh !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3″ skrollr=\u00a0\u00bbtrue\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1491573463679{padding-right: 14% !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]\n

Color adjustments<\/h2>\n

The refined green and kraft palette conveys freshness and authenticity. During the process, the green was carefully adjusted on site with the painter to perfectly match the selected interior color, ensuring full consistency between graphic identity and architectural design.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″]\t

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\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=\u00a0\u00bbtrue\u00a0\u00bb thb_row_padding=\u00a0\u00bbtrue\u00a0\u00bb el_class=\u00a0\u00bbalign-center text-center\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1757105809544{padding-top: 4vh !important;padding-bottom: 2vh !important;background-color: #F9E5CC !important;}\u00a0\u00bb][vc_column]\t
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\r\n\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t<\/div>\r\n\t[vc_column_text css=\u00a0\u00bb.vc_custom_1757107355144{padding-top: 3vh !important;}\u00a0\u00bb]The visual identity was applied across menus, signage, and public-facing materials, crafting a unified and welcoming visual experience.<\/p>\n

Thanks for watching and follow them on instagram<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_full_width=\u00a0\u00bbtrue\u00a0\u00bb thb_row_padding=\u00a0\u00bbtrue\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1757098701572{padding-top: 30vh !important;padding-bottom: 30vh !important;background-image: url(https:\/\/www.iamsomebody.be\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-05-120658-1.jpg?id=771) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_column thb_color=\u00a0\u00bbthb-light-column\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1491558560908{padding-top: 12vh !important;padding-bottom: 12vh !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3″ css=\u00a0\u00bb.vc_custom_1491558553200{padding-right: 5% !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] The Brief The client requested a visual identity that feels craft, handmade, and authentic, referencing flowers or cereal plants. The green color had to echo the zellige-style tiles…<\/p>\n","protected":false},"featured_media":775,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-767","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-category-identity"],"_links":{"self":[{"href":"https:\/\/www.iamsomebody.be\/index.php?rest_route=\/wp\/v2\/portfolio\/767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iamsomebody.be\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.iamsomebody.be\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iamsomebody.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=767"}],"version-history":[{"count":28,"href":"https:\/\/www.iamsomebody.be\/index.php?rest_route=\/wp\/v2\/portfolio\/767\/revisions"}],"predecessor-version":[{"id":820,"href":"https:\/\/www.iamsomebody.be\/index.php?rest_route=\/wp\/v2\/portfolio\/767\/revisions\/820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iamsomebody.be\/index.php?rest_route=\/wp\/v2\/media\/775"}],"wp:attachment":[{"href":"https:\/\/www.iamsomebody.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=767"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iamsomebody.be\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}